TrueChoicePack Corp. announced today that Rakesh Rathore, PhD, COO and CSO, has been named a 2026 Store Brands Game Changer, a distinction recognizing leaders who are reshaping the private label industry through measurable innovation and operational excellence.

The Store Brands Game Changers program is one of the most influential recognitions in the retail sector. Honorees are selected for driving market-moving impact, advancing packaging and supply chain innovation, and helping retailers close the gap between “store brand” and “brand of choice.” Winners represent the individuals and organizations setting the pace for the next era of private label growth.

Rathore earned this honor for architecting a unified operating model that directly addresses the most persistent challenges in retail disposable categories. Under his leadership, TrueChoicePack has developed a disciplined, integrated approach that delivers:

This operating model provides retailers with the predictability, speed, and accountability required to expand private label penetration while maintaining margin integrity and shelf availability.
Rathore’s leadership has contributed to measurable improvements across key retail partners, including enhanced fill rates, faster category transitions, and stronger overall assortment performance. These outcomes reflect the type of operational excellence and industry advancementrecognized by the Store Brands Game Changers program.
By aligning supply chain precision with evolving retailer needs, TrueChoicePack continues to position itself as a strategic partner in building scalable, high-performing private label programs across multiple product categories.

About TrueChoicePack

Founded in 2008 and headquartered in Cincinnati, Ohio, TrueChoicePack is a one-stop shopop for private label disposable solutions. The company specializes in designing, manufacturing, and distributing a wide range of both eco-friendly and traditional disposable products. TCP delivers innovative, practical, and sustainable solutions with expert precision and cost-effective strategies for retailers, wholesalers, and consumers. With a diversified global network and a stable pricing model, TCP has earned the trust of several leading Fortune 500 companies, including retailers, wholesalers, distributors, and foodservice providers.
To learn more about TrueChoicePack and its sustainable initiatives, please view: TrueChoicePack | Reflecting on 2025, Looking Ahead in 2026

BioGreenChoice®

Eco-friendly, certified compostable items made from sustainable materials such as bagasse/sugarcane, bamboo, birchwood, PLA, and PHA

Everyday essentials including cutlery, food storage bags, trash can liners, aluminum foil, cling wrap, plastic containers, parchment paper, and picnic/tabletop products

Tree-free, bamboo-based paper goods such as napkins, paper towels, and toilet tissue

These efforts directly respond to growing consumer demand for sustainable alternatives and enable retailers to offer high-quality, environmentally responsible disposable products without compromising performance or value. To learn more, visit truechoicepack.com